Google Updates it’s algorithm every new year. But we seem to forget that these algorithms change throughout the year with slight changes in every quarter. As we are heading for the third quarter of 2018, Google has once again updated its algorithm, and following we are going to discuss these changes.

SERP Features are Back Again

If you want to get the number one spot, you can’t go just with your traffic. Instead, there are a few hurdles you need to mind. SERP features local packs, knowledge panels, snippets and much more. Thes element steals the visitor’s attention and clicks from an organic list. It is fair that you consider the evolution of Google SERP in recent years.  

With these features, it is essential that you track your ranking and check features that show up for your keyword as they are stealing your traffic.  You can quickly do this with a Rank Tracking. These tools can track down different Google SERP features with organic results.

The SERP feature column shows you every feature triggered by different keywords. The revelation will help you evaluate the volatility of SERP features every day. Based on the data you get, you have to analyze the opportunities SERP benefits from. Once you find something, squeeze a local pack and get a featured snipper with Knowledge Graph Panel.

Structured Data

Structured data is a way of formatting HTML with specific vocabulary. The formation tells the search engine how to interpret content and how to show it in SERP.  Google doesn’t confirm structured data as ranking signal. This lets you improve the search listing in different ways.

Consider Think Knowledge Graph panels with rich snippets. This data increases your Listing’s CTR rate. The change leads to diverse results that grant you the ability to stand out. So, act on it before your competitors do.

Get Speed

A Page’s Loading Speed is the significant criteria in 2018; it’s not only about the ranking signal. Instead, it about your UX factor as it impacts ranking. But the question that comes forth is how fast you will need to be? Google expects a page to load under three seconds.

This can become a real challenge. But, you can take the Google’s page speed test. It comes integrated into your Website Auditor and is available for free for cost.  

Relevance 2.0

It’s a challenge to convince Google you have excellent content when you don’t. There are different approaches Google uses to assess your content quality and Latent Semantic Indexing is one of them.

It works as Google looks at multiple pages and terms used in them, it then learns which terms are related and comes up with expectations relocated to these terms which give a specific contact. This experience helps Google evaluate whether the content is valuable or not.

This SEO Company explains that Google analyses the best performing search results according to its satisfaction metrics and look for similarities among these. These shared features can be the usage of specific terms that become query related ranking signals given for each term.