Local business listings play a crucial role in getting customers to the doorsteps of a business. In today’s time, when most of the people prefer searching a destination on Google maps first, it becomes vital that business listings are accurate and the customers don’t face any issues in reaching the location of your business.
check out more of our marketing articles!
The main purpose of an online presence of a business is to persuade the potential customers to visit its local store. Ultimately, all a business wants is to sell their products and services to the people who visit or browse their website.
RULE N.1 -> GET LISTED ON GOOGLE MAPS
Incorrect Listings Can Have A Negative Impact
Business listings prove to be quite useful for all those people who want to gain information about a particular business. One such important information is the ‘Business Hours’ or the ‘Hours of Operation’. This is one of the factors that make a person select a business. A business that doesn’t have these listed will not create a great impression on the minds of the customers. Moreover, incorrect information about the hours of operation might make a customer irritated as he would never want to visit a business when it’s closed. In such a situation, it is quite possible that he would start looking out for other options.
Preference in Search
Talking about some of the popular search engine and Google and Yahoo, it becomes important to claim the correct information about a business on their listing services. This will enable the business to get features on their search pages and maps. Google My Business is an easy to use tool that allows the businesses to manage their presence across the Google search and Maps. By providing an accurate information, a business will be able to help customers reach their location. As these results will be shown on their mobile phones also, it will prove to be beneficial.
Majority Local Searches are Mobile Based
According to a study, most of the searches that are done from a mobile device end up in a purchase. However, this is only possible if the listing details are accurate. Now consider a situation where a customer is not able to find the business listing on Google or Maps, then is next to impossible for the business to have sales. Moreover, if the listings are present but are not accurate, this is even worse for the business. It is vital that some of the details of a business should be available in a mobile friendly manner. A responsive website is the way to go as it would support both the mobile as well as the desktop.
Accurate Business Listings Form A Business Image
When a customer explores about a business for the first time it is important that correct important about it is readily available for him. However, on the contrary, if this is not the case then it can lead to serious trust issues even before a customer has begun to fully communicate with it. Any form of listings that are mentioned should have a link to the official website of the business and the same information should be replicated over there. By forming a positive image in the mind of the customers a business will be able to reap its benefits in the long run.
RULE N.2 – HOW TO RANK HIGHER ON GOOGLE MAPS
Local Searches Are Done Over Multiple Devices
Gone are the days, when desktop computers were the only devices that were used for browsing the Internet. We have seen a lot of technological advancements where a wide range new devices have come up. The way people search over the Internet has also changed a lot. It becomes necessary that the local business listings must be correct on all the different device formats. If a person is not able to find a particular business in the search results or if the results are wrong then the possibility of converting a potential customer will be diminished.
Local Search Results Are Trustworthy
Local businesses are the ones that most of the people trust rather than the big website stores. It is evident that the local search results are the one that the customers would have their faith in. This can be explained by taking an example. If you are looking to buy an item then you would want to get it as soon as possible rather than waiting it to be delivered to you after a week. Local searches will enable a person to have an interaction with the salesperson. These interactions are what will leads a person local searches which make it even more vital to get the business listings right.
In The End
The main objective of a local business is to rope in more and more customers that it can have its foothold in a particular region. From the above-mentioned reasons, you would have come to know about the importance of accurate local business listings. Provide wrong information to your customers would do no good to your business, rather it would have a bad impact on it.
Author Bio: Lauren McLaren is the writer here. She is working as blogger and Professional Internet Marketer for Digital Muscle – Seo Company In Australia. She is helping companies to grow their business online with search engine optimization.