Content Marketing

What is a press release? You’ve heard these two words often if you own your own business. However, its deeper meaning somehow escapes you. You know a lot of people use it for business, and you know it's an old and classic marketing…

The popularity of the video has surged over the last few years, with practically everyone trying to get in on it and take advantage of its potential. Make no mistake video does have tremendous potential – and on social media, it has been…

By now, it's no secret how useful blogging is for businesses of any size. You need to give people a reason to not only visit your site, but to keep coming back to it.  And the best way to do that is to consistently publish valuable…

There is a problem of terminology in the content marketing. Actually, this problem is common for any sphere of business that includes professionals of different profiles. Sometimes it’s difficult to explain to an outsider what differs one…

Everyone is doing content. As the Content Marketing Institute reports, an impressive 93 percent of today’s B2B marketers use content to generate leads and influence their decisions. According to them, content marketing is the most…

Today the increasing development of technology has given us new and powerful tools in the business industry. But that implementation of technology has also transformed the nature of business in many ways, from market demands to customer…

Content marketing, when done right, is one of the most effective ways to draw traffic to your website. Of course, if you don’t do it right then it is a bit like spinning your wheels in the air. Worse, in fact, as some strategies can…

In today’s fierce marketplace, most webmasters are trying to improve their content to rank better, improve their brand’s reputation, and eventually to make more sales. However, in order to have success, you’d better act on what currently…

Content creation is a crucial requirement to grow your online business. Great content not only helps you rank well for the right keywords but also enable you to convert site visitors into valuable customers who bring in actual sales. Thin…

All bloggers have the same goals: Attract more audience; Improve Google rankings on relevant keywords; Become more popular on social media; Attract a loyal base of readers, who will read everything you publish. To achieve…

Content creation is a cornerstone of contemporary marketing but that is old news. It seems like everybody creates content these days: from small to big-sized companies, over educational institutions and NGOs, all the way to individual…

Online marketers with good SEO strategy also need a corresponding content strategy. Without this, it will be difficult to achieve significant results. TIP: Check out difference between web content and web copy before you hire your…

If you own a website, you might have already heard of the terms ‘web copy’ and ‘web content’. But do you even know what these terms mean?  Or what is the difference between these two? You probably don’t know, and that’s why you’re here…

No one can deny that fresh content does have persuasive power over your readers. When they take a sip of it, they may feel refreshed and love it. Or they may hate it. They either share it or completely ignore it. When your content doesn’t…