Marketing

It is imperative for companies today to have a unique brand presence with an image that stands out in the market. This is why logo design became vital as it was the visual representation of a company. Today, your corporate logo is essential…

These days, most of the tech-savvy individuals and entrepreneurs start blogging with a great enthusiasm. They do so with an intention to increase awareness about their brand, promote websites on Google and other search engines, get more…

Though social media has been the king in the modern-day marketing domain, there is no better way to communicate with the clients than through E-mails. It has been a tried and tested marketing tool and is well-known as the “grandparent of…

Want to make money from your blog? You can! Bloggers do it all the time by employing a variety of monetization techniques to help them achieve the highest profit from their blog site. Of course, not every blogger achieves monetization…

Looking for a service to take care of your email marketing? There’s a perfect solution of all your online marketing problems and would-be problems – SendPulse. SendPulse offers sending not only email campaigns, but SMS and web push…

A lot of entrepreneurs and businesses that are in the process of developing an app, even in the relatively early stages, don’t think there’s much they can do in terms of marketing it until it’s complete. Not only is that not true, but…

Social influencers have played important role in the development of many modern businesses. By definition, social influencers are key industry leaders who have the potential to drive brand message and awareness to a specific market of…

Content creation is a cornerstone of contemporary marketing but that is old news. It seems like everybody creates content these days: from small to big-sized companies, over educational institutions and NGOs, all the way to individual…

These modern times rely on modern technologies to lead the way towards innovations. That is one of the reasons why automation has become almost essential in today’s businesses, especially when it comes to the marketing department. In…

If you want your business’s profitability to prosper, you better think of segmentation as a primary solution. Dealing with your business is much easier when you have already determined your customer base. So, let’s have a glimpse of what…

Thanks to the advent of high-speed internet, brands have access to a powerful element that serves as form, function, and content: video. Video offers a level of interaction with a brand’s web presence that humanizes the experience and…

The fourth Google Performance Summit brought waves of excitement for advertisers everywhere and one shocking new insight: 90 percent of all future shopping was going to be offline! Along with this came Google's plan for a solution, Google…

When it comes to marketing and setting your product up for success, there are a couple of prime elements that need to be taken into consideration. Depending on how well you manage to implement them into your strategy, your business will be…

Did you know that there are currently 1.24 billion websites in the world? To say that it’s hard to stand out from such massive competition and attract visitors would be an understatement. No wonder that many website owners believe that all…