Marketing

Content creation is a cornerstone of contemporary marketing but that is old news. It seems like everybody creates content these days: from small to big-sized companies, over educational institutions and NGOs, all the way to individual…

These modern times rely on modern technologies to lead the way towards innovations. That is one of the reasons why automation has become almost essential in today’s businesses, especially when it comes to the marketing department. In…

If you want your business’s profitability to prosper, you better think of segmentation as a primary solution. Dealing with your business is much easier when you have already determined your customer base. So, let’s have a glimpse of what…

Thanks to the advent of high-speed internet, brands have access to a powerful element that serves as form, function, and content: video. Video offers a level of interaction with a brand’s web presence that humanizes the experience and…

The fourth Google Performance Summit brought waves of excitement for advertisers everywhere and one shocking new insight: 90 percent of all future shopping was going to be offline! Along with this came Google's plan for a solution, Google…

When it comes to marketing and setting your product up for success, there are a couple of prime elements that need to be taken into consideration. Depending on how well you manage to implement them into your strategy, your business will be…

Did you know that there are currently 1.24 billion websites in the world? To say that it’s hard to stand out from such massive competition and attract visitors would be an understatement. No wonder that many website owners believe that all…

It’s one thing to put the work into SEO for your site, but it’s another thing to be able to thoroughly and effectively monitor the SEO for your site in real time. Investing in a quality analysis tool can mean the difference between success…

Domination in a niche on search engines provides businesses with more interest to their products and services. The higher position in Google search results helps to advance in a profound way; for example, it differentiates a brand and…

Online marketers with good SEO strategy also need a corresponding content strategy. Without this, it will be difficult to achieve significant results. TIP: Check out difference between web content and web copy before you hire your…

If you own a website, you might have already heard of the terms ‘web copy’ and ‘web content’. But do you even know what these terms mean?  Or what is the difference between these two? You probably don’t know, and that’s why you’re here…

“Words can inspire, words can destroy. Choose yours well”. Quoted by someone very rightly. Words act as the powerful tool to turn your prospects into customers. Thus, for a marketer using the 'right words' is incredibly important. How…

No one can deny that fresh content does have persuasive power over your readers. When they take a sip of it, they may feel refreshed and love it. Or they may hate it. They either share it or completely ignore it. When your content doesn’t…

A complete lack of images and visual/aesthetic consideration is hardly a good idea if you want people to become and remain engaged. Visual content is going to help make people more engaged, and it will help reduce your bounce rate too.…