Marketing

The fourth Google Performance Summit brought waves of excitement for advertisers everywhere and one shocking new insight: 90 percent of all future shopping was going to be offline! Along with this came Google's plan for a solution, Google…

When it comes to marketing and setting your product up for success, there are a couple of prime elements that need to be taken into consideration. Depending on how well you manage to implement them into your strategy, your business will be…

Did you know that there are currently 1.24 billion websites in the world? To say that it’s hard to stand out from such massive competition and attract visitors would be an understatement. No wonder that many website owners believe that all…

Want to become influential in digital marketing, but do not know how? Stay inside the news of this digital universe, but are you tired of reading the same blogs? Start today to follow the most influential professionals in digital…

It’s one thing to put the work into SEO for your site, but it’s another thing to be able to thoroughly and effectively monitor the SEO for your site in real time. Investing in a quality analysis tool can mean the difference between success…

Domination in a niche on search engines provides businesses with more interest to their products and services. The higher position in Google search results helps to advance in a profound way; for example, it differentiates a brand and…

Online marketers with good SEO strategy also need a corresponding content strategy. Without this, it will be difficult to achieve significant results. TIP: Check out difference between web content and web copy before you hire your…

If you own a website, you might have already heard of the terms ‘web copy’ and ‘web content’. But do you even know what these terms mean?  Or what is the difference between these two? You probably don’t know, and that’s why you’re here…

“Words can inspire, words can destroy. Choose yours well”. Quoted by someone very rightly. Words act as the powerful tool to turn your prospects into customers. Thus, for a marketer using the 'right words' is incredibly important. How…

No one can deny that fresh content does have persuasive power over your readers. When they take a sip of it, they may feel refreshed and love it. Or they may hate it. They either share it or completely ignore it. When your content doesn’t…

A complete lack of images and visual/aesthetic consideration is hardly a good idea if you want people to become and remain engaged. Visual content is going to help make people more engaged, and it will help reduce your bounce rate too.…

Contemporary marketing is a very complicated business. So many details in your strategy play a decisive role and all of your efforts in that regard could be useless if you make one mistake alone. For many marketers, landing pages represent…

Content is one of the most important aspects of your business. Whether you’re writing product descriptions, website copy, articles, blog posts or any other form of media, this content will be the make or break to whether a lead will…

The usage of the Internet has resulted in several advantages for companies and businesses. However, it also means that the attention span of customers has gone down. So what your business needs are to catch the attention of your customers…