15 Essential Analytic Online Tools and Apps for Digital Marketers (2021)

Digital marketing is an effective channel that can help you grow your business. If you’re investing in digital marketing, choosing the right marketing analytic tools to measure your data correctly and optimize your marketing efforts, will make the difference between failing to reach your marketing goals or succeeding at it.

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Here you can find 15 essential digital marketing tools that will help you analyze your data and use it to boost your marketing results and improve your business:

1. MixPanel

Mixpanel’s is used to track events on your website and also comes with predictive analytics features. You can use it to see count, trends, which users used them and in which order. MixPanel’s main features are funnels, A/B testing, tracking individual users by their sessions and viewing trends of selected events.

2. Easy Word Count

Easy Word Count is a content marketing tool. It is perfect to keep a count of your words and characters and assess your typing rate when writing your online content. There is no optimal amount of text per page; this depends on the topic and content type. However, it is important to keep track of your page word count and see which numbers rank best.

3. Oribi Analytics

Oribi’s main goal is to make it easy to take smarter and faster data-driven decisions with its marketing focused features, easy to understand display and automatic trends alerts. Any change on your website will automatically be tracked and highlighted. Oribi also highlights optimization opportunities.

4. KissMetrics

Kissmetrics is designed to access information about your audience and how they interact with your website. It also enables you to create A/B tests to see how changes on your website or product can affect your results, and make sure you are choosing the right variations to help you reach your goals. Kissmetrics audience analytics features are invaluable to create personalized communications.  

5. Google Analytics

The Google Analytics tool allows you to track the traffic on your website, see your visitors geo location, how they were referred to your website and how much time they spend on it. In also allows integration with Google AdWords.

6. Piwik

An alternative to Google Analytics, Piwik tracks your website visits and allows you to create customized reports that segments data and shows how users engage with your website.

7. Paper fellows

Paper Fellows is a content marketing tool you can use for writing and editing your content. You can use this writing assistance tool to carefully edit and proofread your content and make sure it is optimized. Accurate content is key for SEO optimization and readers’ engagement. To get high quality content you can hire qualified editors for content writing and proofreading using resources such as Big Assignments.  

8. Moz Pro

Moz Pro helps you with your SEO efforts and increases traffic. It provides data on both your and your competitors’ rankings on search results, along with links analysis, keywords rankings and their trends over time.

9. SEMrush

SEMrush can help you stay ahead of your competitors in search results and offers a simple way to monitor what you and your competitors are doing online. SEMrush displays data concerning the keywords your competitors are using in their AdWords campaigns.

10. Cyfe

Cyfe is a dashboard tool that allows you to track data from all your social media platforms, marketing channels and sales platforms. It is an easy platform that integrates all of your analytics in one dashboard, helping you see all of your information in one place.

11. Klipfolio

Klipfolio also allows you to build your own interactive dashboard containing all your marketing related data from various channels, allowing you to track your performance and see the data in a single dashboard.

12. Hotjar

Hotjar is an analytics and feedback dashboard. It includes heatmaps that help you see where your customers are spending time, clicking, and how they’re interacting with your pages. Hotjar is a very good fit for new or frequently changing websites.

13. Crazyegg

Crazyegg is a heatmap tool lets you see what people are doing on your website. It shows you where they are clicking, how many of them actually scroll down, and where they stop. This valuable user behavior data can help you optimize your website.

14. Optimizely

Optimizely makes it possible to test different variations of any element on your website and measure their results so you can decide which variation is the best. Optimizely also offers integrations with other analytics tools.

15. VWO

VWO is an A/B testing tool that allows you to create variations of your web pages, and decide which is best.


These top marketing analytic tools can help digital marketers to improve their processes and results. Use any of them to see more insights, save time, and optimize your marketing efforts. Each of these tools has its advantages and weaknesses; it’s up to you to choose the right ones for your needs.

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