There are a number of tactics or techniques that are implemented for making a website Search Engine Optimized. Along with all the other methods, Link building has its own importance. It is basically the process of building a relationship with the high ranked external pages on your website. The link building process is a tedious and time-consuming task as all the links are not created in an equal manner. Getting hyperlinks from different websites is also a part of this process.
The importance of getting a link from a website that is an authoritative one is is much more than a site that is relatively a new one. The former will have a greater and a positive impact on the search engine results page (SERP).
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Importance of Link Building
The importance of Link building can be determined from the fact that it is one of the most important factors used by Google to rank the web pages. Most of the webmasters tend to increase the rank of their websites by getting links from other high-quality websites. This is especially very important if you and your competitor deal in similar kinds of products and services. Now Google would be looking at the popularity of the links of both the websites for determining the rankings for either of the sites.
Different Link Building Strategies
There are a number of ways in which you can get links from external websites. Let’s have a look at them
- High-Quality Content
One of the best ways to persuade people in getting links is by uploading high-quality content on your website. Whenever a visitor will read the content, he would want to link to or reference to it. Moreover, the person can also share the content with other people over various social media platforms.
- Ask For Mentions & Reviews
The best way of doing this is to promote your products and services is to ask a blogger to write about them. When an influential blogger will write about your business products there is a huge possibility that a number of people would go through the blog and review the services offered by you. This will lead to more and more people visiting your website.
- Get Links From Colleagues and Friends
This is one of the easiest ways of building links. Asking your friends to link to your website is far easy than asking a stranger to the do the same. This is kind of a free marketing technique that you must follow.
The above-mentioned strategies may be useful but they are not so reliable. Moreover, you never know when you would get the results as they are dependent on external factors. You can even not predict the time that it might take you build actual links.
If the above strategies did not sound convincing to you below are some of the tested techniques that will have a significant impact on building links.
Anchor Text
Anchor Text is part of a text or a whole text that matches with the phrase of the keyword that is used by the visitor to explore about it. So if you use this text in your content the possibility of your website getting a higher rank will increase significantly. This is because the search engines also consider this as an important criterion for ranking a web page.
Quality of Linking Page
The overall quality of a web page from which the link is sent is considered an important criteria. Usually, search engines will allow links from a page that is trustworthy and of high quality. This is because these pages will have a positive impact on the search engine rankings when compared with pages that are of sub standard quality.
Position of The Links
The position of a link on a page is also important as it enables Google to see its exact position on a web page. This will even add value to it. These The position of links on a certain web page can be used in an aggregate.
Broken Link Building
You must have encountered a situation in which by clicking on a link you have received a 404 error message instead of going to a specific page. Such a link is termed as a broken link. Building the broken links is a practice in which a webmaster will provide an alternative web page that can be linked to the page.
In The End
Link building is a time taking process but its importance or part it plays in ranking a page cannot be neglected. In order to get started with it, you need to follow the right strategy or tactics. By getting a number of high-quality links on your website you will be able to make your website rank higher.
Author’s Bio: Lauren McLaren was born and raised in Australia. She is working for Digital Muscle, an Seo Company in Australia. She’s hardworking, competent and trustworthy. Her role within the company is to manage a team of SEO Specialists. In her spare time, she loves to read, cook and watch movies.
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