Wherever we look, graphics are everywhere. They dominate the world around us and pop up in the most surprising of places. Subliminal messaging and the subtle placement of key ideas and concepts is rife; from advertising billboards and posters to street signs to shop windows, graphics are everywhere.
However, graphics are also a key component of digital marketing. A successful online marketing strategy will both recognize the potential of strong graphics and use them to their advantage. When fully integrated within a digital marketing strategy, graphics can be that much-needed boost necessary to take your campaign to the next level.
Check our article on Graphic Web Design Trends 2017
What Makes Graphics So Important?
Graphics are a universal method of communication. Because they aren’t limited by the language barrier, graphics can be used to communicate both simple and complex messages to people across the world. Graphics can be light, fun and carefree or carry deep and meaningful symbolism; they are a truly adaptable and versatile form of communication.
They can also be used to portray ideas, messages, and concepts to an audience, whether it is in a public or private setting. After all, the better that we manage to communicate, the more information will be expressed and taken in.
Of course, while graphics are vital throughout life, they are also an essential element of digital marketing. Communication is important for attracting a larger audience and getting more people to visit your website, browse your products and interact with you on social media. 
How Can Graphics Be Used in Digital Marketing?
Once you begin to understand the scale and importance of graphics, it becomes much easier to see how they can be applied to your digital marketing strategy in order to give it a boost and help you and your business to reach greater levels of success.
Due to the sheer versatility of graphics, there is a myriad of ways in which they can be used within your digital marketing campaign. Each will bring with it a unique set of benefits, helping to improve and promote different aspects of your business.
Web Design
You can’t have a good website without great graphics. From your logo and branding to images and your website’s stylistic choices, graphics are intrinsically linked to web design. For many potential customers or clients, your website will be the first interaction that they have with your business. For that reason, it is vital that that first impression is a good one. A slick, professional website with clear branding and a cohesive choice of graphics will help to cement that positive imprint of your company within the minds of customers.
Social Media
On social media platforms, graphics are everywhere. Regardless of the specific site, graphics have always played a key role in the development of social media. From the rise of the emoji to more sophisticated social graphics, a business which makes full use of social media is one that is being set up for success. Make sure that your theme, layout and any design or stylistic choices tie in across each of your social media channels and your website, if possible, in order to maintain a strong link between each distinct site.
Brand Identity
A business without a clearly defined brand identity is never going to get very far. A strong brand identity is essential, not just for improving the user experience, but for growing and developing your business in the future. Once potential customers start to recognize your branding, your business will soon become their first port of call for your particular product or service. Attractive and memorable graphics are the best way to go about creating a lasting brand identity. From your logo to any images, fonts, color schemes and design choices, all are made possible with the use of great graphics.
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Of course, this is only a small cross-section of the many ways that graphics can be used within the marketing industry. Digital marketing is constantly growing and evolving, and the way that graphics are used is always developing alongside this growth. New trends, exciting concepts, and fresh ideas mean that the rise of digital marketing is sure to only mean that greater things are sure to come for graphics.
Put simply, the importance of graphics should never be overlooked. Make sure that you are making the most of everything that graphics can offer you and enable your digital marketing strategy to turn the corner. With graphics on your side, you won’t ever have to look back!
