SEO is not just “kind of a big thing.” It is a BIG thing – especially in the world of business. Companies, big and small, are all venturing into Search Engine Optimization hoping to hop on the bandwagon ride to success – before it’s too late. After all, it’s been a little over a decade since SEO first entered the marketing scene. And by this time, almost everyone is doing it. The few who don’t are probably businesses you’ve never heard or will never hear about. Not unless things change of course.
In Denver, we can say the same thing. You can go a couple of blocks down an elite business street and ask proprietors what they do for their marketing and I bet more than a half of them would say SEO. You see, Search Engine Optimization has replaced most of our traditional marketing techniques – for all the best reasons, of course.
Here’s the thing:
Traditional marketing techniques have limited reach
You can give out flyers on one block and only reach people who are passing by that block. You also have to consider that more than half of these people won’t even accept the flyer or throw it away soon after. SEO is different. It largely operates online and it can reach people anytime, anywhere. The best part is, nobody can ever throw it away or tamper and mess with it. SEO is what you’d call “invisible marketing.” It’s not tangible. It cannot be seen, heard, tasted, smelt and touched. But it can be applied and results will show. Only SEO professionals are able to identify whether a website is administering SEO or not. Read a timely article about Internet and Digital Marketing here: https://smallbusiness.chron.com/advantages-disadvantages-traditional-marketing-25573.html. You can also find out the major pros and cons of traditional marketing.
Traditional marketing techniques are short-term
Hosting a free-taste event for a bakery shop is a good way to market new products and get people to experience the taste of the goods you sell. Without a doubt, there will be hype and people will be psyched to visit your shop. After all, it’s free, right? However, it’s not a marketing technique that will influence people’s decisions for the long term. Give it a week, a month at most – and you’ll be back to normal and mediocre sales. Of course, we cannot overlook the fact that you may gain new loyal customers or what we’d call “conversions,” still, we go back to point number one. Just how many conversions can you get using a localized approach to marketing? The scope is too limited and you’re physical store can only accommodate so much. SEO, on the other hand, is a long term marketing strategy. It takes time to warm-up but the moment it sizzles, it sparks a fire like no other. This brings me to my final point.
Traditional marketing techniques cost more in the long run
I mentioned a while earlier how hypes and promotions such as sales and free items create a momentary illusion of success. They work, definitely and they will improve your sales for a while but they are hardly sustainable (read more). In fact, they’re like fireworks. They go out with a bang yet they die down fast. SEO is no firework. Heck, it’s not even a firecracker. If I have to create an analogy for it, I’d say it’s like burning coal. At first, when you light coal, the embers of the growing fire are soft yet warm. But as time passes, it develops into a flaring pit of hot coals that will last for a prolonged period of time. SEO costs more upfront but once it has reached momentum, the effects last longer. It actually ripples and produces more results. Traditional marketing techniques may be cheap at first but you have to constantly and consistently refuel them. This leads to spending more in the long run.
This is why if you ask around Denver companies, like denverseoservice.net, they will tell you that they’ve already made the switch. Yes, they’ve already hopped on the SEO bandwagon. Some people may beg to differ, saying SEO is no more than a passing fad; a transient strategy marketing professionals desperately tries to sell. But let me ask you this:
Does something transient survive in this “too hype, too fast-paced world”? And for more than a decade, at that.
SEO is here to stay. People who are reluctant to try this BIG change is definitely missing out on something BIGGER. SEO can very well be the thing that will transcend your mediocre company or business to something great. And many, many companies can attest to that. Many have experienced the magic happen.
So, what will you do? Go big or go home?
The path to success is literally one click away.