A checkout page is where the struggle of the marketers ends. It is the final destination where a merchant wants the buyers to reach and peacefully pay for the products or services. The conversions here depend on the design of the checkout page. It takes into account the ease and comfort you have created to help users in checking out for store items without any hassle.
The checkout page of a WooCommerce website is no different than other platforms such as Shopify, but it has the potential to achieve a higher user interface with fewer efforts. Being powered by WordPress, WooCommerce has an extensive variety of plug-ins, tools, and advanced strategies of optimizing checkout pages for higher conversions. For your assistance, some of the valuable strategies are shared below to improve the design of a checkout page for better conversions.
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1. Add Social Media Sign-Up Options
A number of online buyers are reluctant to share their personal details like an email address to sign-up for a user account. It requires them to create and remember usernames and passwords every time they have to purchase from the store. By allowing them to sign-up with their social media profiles, you can save the hassle of creating an account and remembering the credentials. Let them continue shopping by registering and signing in without entering emails and passwords
2. Allow Guest Users Checkout
Registering for an account is itself a time-consuming process and most of the users find ways to avoid it. If you have not allowed the users to sign-up via their social accounts, they may not bother to register at your web shop. By allowing them to check out as guest users, they can swiftly pay for the products or services they need.
A huge percentage of people regret to create an account and leave the products in the cart without actually paying for it. With a guest user checkout facility, they can purchase the goods without wasting time in creating an account.
3. Display Breadcrumb Navigation Buttons
A checkout process comprises various steps, and users may not proceed to the steps unknowingly. For example, the first step requires a user to provide personal details that is followed by billing and shipping information. But still, they have to go through the order review and payment phases.
Without knowing, where they are heading and how many steps are still remaining, they may not bother to complete the order. To help them know the entire process at a glance, display tabs for each process that communicates the total steps of the checkout and their status of order completion. This ensures the usability of a checkout page and reduces cart abandonment.
4. Replace multiple steps with one-page
Multiple steps of a checkout system may slow down the process of paying for the products or services. The loading time between every step delays the payment which may result in cart abandonment. One of the effective strategies of improving conversions is replacing a conventional design with one-page checkout.
One-page checkout facilitates the users in filling all the required details at once and finishing the order. The data required at multiple steps are entered in various section of the single page to expedite order payments. You can seek assistance from various innovative tools to replace a time-consuming checkout process with one-page, one-click, and stick check out designs.
The online stores powered by WooCommerce have the opportunity to select from a variety of plug-ins and modules. One such recommended tool is WooCommerce direct checkout plugin that help merchants to replace a multi-step checkout to a single page and let the buyers fill the details at once. They can select layouts in line with their web design to make most out of the plugin.
5. Add checkout option above and below the cart page
User experience is preferred the most when merchants aim to achieve higher conversions. The more ease you create for the end users, the more they are willing to purchase. The addition of checkout option to multiple locations is a way forward in easing them to checkout without scrolling up or down the page.
The users often review the products they have added to the cart by scrolling down and deciding either to remove or retain it in the order. They may end up deciding the purchases either at the top, middle, or bottom of the page. In such a case, multiple checkout options allow them to pay for the products as quickly as they finalize the purchase.
6. Enable ‘Continue Shopping’ option
At a checkout page, the buyers would like to shop more either to save shipping charges or get all the required items from a single shop. Buyers abruptly move across an online shop to see what more products they would like to purchase. But, once they reach a checkout page, they fear to go back and browse more category as they think it will lose the items in the cart. With a ‘Continue Shopping’ button, they can confidently browse more products as they become sure of finding all the products in cart regardless of the page they visit.
7. Communicate Secure Payment Gateways
Ensuring secure payment procedures for your online store is a must as the hackers may steel the buyers’ data and misuse it. To secure conversion, you are not only required to secure the payment gateways but display the respective logos as well. In the absence of such security logos and SSL certificate, the buyers are reluctant to share personal and financial details.
The theft of financial details is common that’s why buyers are dreadful of using their credit cards on newly established or less secure website. They may prefer to leave your website rather than compromising the safety of their confidential information.
Adding valuable options and modifying the design of a WooCommerce checkout page is made easier by a supportive community of developers. You can utilize any of the innovative tools for simplifying the checkout page, replacing the multiple steps to one-page, or making other necessary changes. The design and layout is the main focal point, whereas the additional options further supplement conversion optimization of a checkout page.
Author Bio: Zeeshan Khalid is a Web Architect, an eCommerce Specialist and an Entrepreneur. He is the CEO and founder of FME Extensions, a leading e-commerce web design and development agency. Over the years, FME Extensions has successfully delivered projects in Magento, WordPress, WooCommerce, Joomla and other CMS/shopping cart platforms. You can find him on the LinkedIn.