Content is one of the most important aspects of your business. Whether you’re writing product descriptions, website copy, articles, blog posts or any other form of media, this content will be the make or break to whether a lead will convert.
Imagine your online business is a physical store. Your content represents your tickets, the information on your product’s box, all the leaflets and your shop floor assistants. It’s a big responsibility which is why it must be perfect.
Today, we’ll explore ten tips that can help you create this perfect content, every single time.
Follow the Trends
Don’t get me wrong; it’s important to experiment with the content ideas that come into your head. In fact, it’s vital to your success. However, that doesn’t mean you should disregard the trends of your industry. If something big happens in your industry, your business needs to be covering it. Otherwise, you won’t be able to portray yourself as an authoritative business.
Use User-Generated Content
If you were to upload a photo of you wearing your new Nike trainers and it was featured on the official Nike Instagram page, how would that make you feel? One of the best ways to use content in your marketing campaign is by using the content that your users generate. This helps to build a community of followers around your business.
Only Replicate Your Best Performing Articles
This is quite a self-explanatory point. When you’re monitoring the performance of your articles, only replicate the formats of your highest performing content and never your lowest performance. Otherwise, you’ll find that your business is going to go around in circles.
Provide Users with Value
The best way to give your users what they want is by providing them with really valuable content which they can finish reading and think ‘yeah, I got what I came for’. The best way to do this is following the 20/80 rule. This means posting 20% promotional content, and the rest is just pure valuable content.
Out-Perform Your Competitors
When it comes to the quality of your content, every post you post needs to have your competitors worried. This means you need to produce seemingly high-quality and expensive posts that will always out-perform theirs. This means doing constant research and monitoring what they’re doing.
Charles Boyer, a content writer for Thesis Writing Service, continues;
“When creating your content, really do try to think outside the box in a way that people will be surprised and captivated by. Whether it’s with the content that you’re writing or the visuals that you’re posting, be as engaging as possible.”
Give Your Users What They Want
This means monitoring the search engines to see what sort of search terms they’re searching in regard to your business and industry. You can then tailor your content to their exact needs, giving them exactly the content that they’re looking for.
Use Online Tools
When it comes to creating content, you need to make sure that the stuff your uploading is perfect. This proofreading and editing your work, so it’s ready for the limelight. Here are a few tools to help you out.
Studydemic: A free online blog designed to help you brush up on your grammar skills and knowledge.
Essay Writing Services: An online writing agency that can help guide you through the professional process of creating content.
AcademAdvisor: A free online resource blog to teach you everything about writing, including grammar, spelling and punctuation.
Adapt Your Strategy
You may have spent hours and hours planning your content marketing strategy but if you’ve started to implement it and it’s not working, change your strategy. Just because your plan says otherwise, there’s no point in uploading content that isn’t working. Instead, adapt, take what you’ve learned and progress.
Create a Conversation
There’s no better way to get your leads to convert into customers than leaving them with a thought-provoking statement that allows them to engage with your content. The higher your engagement rates, the higher your online visibility and therefore the more conversions you’ll have.
Be the Authoritative Brand
It’s important that you attempt to become the leading resource of information in your industry. If for example, you sell headphones, any headphones query that your customers have, you want them to be thinking of your brand first. This means covering all possible topics and reporting on all the latest news.
Author Bio: Mary Walton is a CV editor at Resume Writing Services where she helps people land perfect jobs. Also, she is a proofreader at Best British Essays, a website that reviews online writing services.